SpikeHero®

Audience Insights and Analytics

Leverage your most important asset using our SpikeHero® audience dashboards: designed for you to easily measure performance of your audience database across the brands in your portfolio. Our data connectors integrate all of your data sources into powerful visualizations of the data points that drive your business. No IT project required!

Benefits of SpikeHero® for your Audience and Data teams:

Analyze the health of the existing database and identify opportunities for improved data completeness, consistency, duplicity, and update-recency
Accelerate data normalization and standardization of audience data incoming to your CDP or CRM
Monitor data quality, audience health, and market penetration of your database
Scale database retention efforts with usage analytics and health scores
Develop segmentation strategies through enrichment for ABM (Account Based Marketing) and key interest data
Deliver audience outcomes without adding headcount for improved scale and efficiency

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