SmartCopy · personalizes the message
Get below the iceberg.
Most platforms stop at titles, firmographics and industry tags. SmartCopy dives deeper, uncovering buying intent, behavioral signals and real-time engagement triggers, and turns them into messaging written for each individual.
Above the surface: what most companies use
- Company size
- Industry
- Basic signals
Below the surface: SmartCopy
- Bombora intent
- Skills and groups
- LinkedIn signals
- Webinar registrations
- Competitor event data
How it works
Raw contacts to campaign-ready outreach.
Data Discovery
Scans thousands of public sources (LinkedIn, agency sites, press centers) for current signals.
Enrichment Engine
Clay.io plus AI match, tag and enrich records in real time with behavioral, career and organization-level insight.
SmartCopy Generation
Turns enriched signals into campaign-ready subject lines, intros and dynamic text aligned to tone, topic and role.
Activation & Sync
Pushes directly into HubSpot, Marketo, Mailchimp, Omeda, Salesforce or your own CRM, so your team triggers smarter outreach with zero extra lift.
"A scalable way to personalize every message at the individual level, and tie it back to why it matters for newsletters, events, and subscriptions."
Signals first-party data can't give you
The reason a message lands.
- Recent job change and job tenure
- Promotion versus lateral move
- Influencer follow activity
- Grant and funding detection
- Press and policy mentions
- Workforce size change
In practice that reads like: "Welcome to your new role, here's what's trending this quarter."
+75%
lift in click-through rate, A/B tested
3.5–5%
CTR after persona-based session matching
~2%
typical CTR before SmartCopy